The file is the product
Our document model is SVG. Nothing is flattened on save, nothing is rasterised behind your back, and what you export is what you drew. A design tool that loses fidelity between canvas and machine is not finished.
How CricutCraft started
The first version was an iPad app. It did one thing well: browse a large library of cut files, open one on a canvas, change the colours and text, and export it. People liked it. Then they told us what they did after they closed it.
They opened a second tool to mock the design onto a t-shirt, because the customer wanted to see it first. A third to work out whether the order was actually profitable at that blank price. A spreadsheet to track which of the forty names had been cut. And then they did the personalisation by hand, one name at a time, for an evening.
The design was never the bottleneck. Everything around the design was. So we rebuilt the app as a vector-native web studio and put the missing half in the same window: mockups that know their real print zones, personalisation driven by a spreadsheet, nesting that treats material as the cost it is, and export in formats every machine already accepts.
The library came with us, all 7,870 designs across 197 collections, now fully editable in the browser instead of locked behind a tablet.